Evidence Of Understanding Promotional Programme Production

Corporate and promotional videos are created   to promote something maybe an event that needs to be publicised. This could either be an event coming up that a company wants to get noticed or a programme they might be running which they want people to get on board with.

 

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Corporate and promotional videos are created to promote something maybe an event that needs to be publicised. This could either be an event coming up that a company wants to get noticed or a programme they might be running which they want people to get on board with.

Compared to an advertising campaign a corporate and promotional video will be aimed at an existing audience which they want to give the information to. In my scenario of wanting to create a promotional video for a local band the video would be aimed at their fan base who wish to learn and find out more information about the history of the band and how they came to be who they are now. But this could also aid the fact of people who are interesting the style of band promotion and are looking for more bands to get into in the future.   

Even though both are able to cross over as I just mentioned, Promotional videos are produced for a specific audience, to establish a product or event in the market and the consumer’s knowledge base where as an advertising campaign is generally used to expand an existing audience for an already established product.

More often or not small business and companies tend to use promotional videos or any company who has a specific audience or in my case of a band promotion an already blooming fan base.